Eluga, New Panasonic Smartphone Sell Outside Japan

This Smartphone’s name it may sound a bit strange, Eluga. Panasonic is trying to convey messages about their products become more attractive.

Panasonic Eluga
image: Wall Street Journal

Although manufactured in Japan, Eluga is an acronym of the English word, which claimed to describe the smartphone quality. Panasonic said, Eluga came from English acronym, 'El' to describe elegant design (elegant), 'u' for user-oriented and 'ga' for the gateway for networking service.

"We plan to use Eluga name as a sub-brand for all smartphones which will be sold in Europe and probably in many countries," said Panasonic spokesman.

Reported by the Wall Street Journal, Wednesday (02/22/2012), this is the first Panasonic phone sold outside Japan. Panasonic aiming for Europe as a major market share for the first marketing on April.

In addition to its stylish design, Eluga which already using Android Gingerbread claimed to be waterproof. Carrying 4.3-inch OLED touchscreen display and 8-megapixel camera, smartphone with 1GHz dual-core processor weighs only 103 grams. About the price, Panasonic has not talked about it.

In the first year of marketing, Panasonic hopes to sell at least 1.5 million units in Europe Eluga

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