The role of CEO in organizing and leading company is very important in the business world. The success of CEO becomes a benchmark for the progress of the company and sometimes the image of CEO can affect to the image of the company he leads. Each CEO's leadership style is different; the character of each CEO who has a different characteristic influences it. The difference attitude is usually affected to the CEO policy based on the conditions and needs of the company he leads. Today (12 / 1), leading business site CNBC released 10 major CEOs of the world are considered successful in saving his company in crisis.
1. Peter Cunoe. CEO of Marvel Entertainment (1999 - 2002)
After being appointed as CEO, Peter increasing product sales by renewing Marvel comics sales system, opening up vacancies for young illustrators and comic artists to activate the release of Marvel comic characters to be appointed to the cinema. The impact of performance, Marvel stock has increased by 50 dollars to 54 dollars per share.
2. Richard Clark, CEO of Merck & Co.
Before he became CEO, the company was hit by the inflation of expenses that are difficult to overcome. He made a successful policy to cut the number of workers and stop the production of products that are considered to have failed in the market. At the end of his term last year, Merck successfully earn revenue of 4 billion dollars during 2010.
3. Gordon Bethune. Former CEO of Continental Airlines (1994-2004).
In 1993, the company is threatened with bankruptcy with debt of 55 million dollars per month. The condition is also accompanied by poor performance of many current aviation-sparking complaints from consumers. Since Bethune became CEO, he was doing a strategic step to renegotiate the debt while lowering corporate spending by closing the flight path that was considered less profitable. To foster good relations back to the consumer, he made the booth at each airport facility to serve the questions and complaints issued by the consumer.
4. Sergio Marchionne, CEO of FIAT (2004 - Now).
Before he became CEO, FIAT has a very high debt. After he was appointed as CEO, he was doing some strategic policy to cut the number of workers and to expand the business with several other world automotive companies such as General Motors and Chrysler in addition to expanding sales to Asian countries like India and China.
5. Mark Hurd, Former CEO of Hewlett-Packard (2005-2010).
Since becoming CEO, HP gain revenue of 80 to 114.6 billion dollars because of policies that he made such as improving product innovation from analog to digital era, closing the production of less sold products on the market and improves the quality of human resources especially in the areas of sales workers, customer service to product designers.
6. Terry S. Semel, Former CEO of Yahoo (2001-2007).
Some improvements had taken such a policy to improve performance in the field of marketing and distribution of products in addition to cooperating with SBC Communications (AT & T) to create an app search engine and email facilities on mobile phones.
7. Lee Iacocca, Former CEO of Chrysler Motors (1979-1992).
One of the largest U.S. automotive manufacturers had a chance to experience financial pressure at the end of 70s decade. Iacocca task is to overcome these problems and that it did was a way to reduce corporate spending, innovate by producing a medium-size cars and produced new model of minivans called Dodge Caravan and Plymouth Voyager in the early 1980s.
8. James Cantalupo, Former CEO of McDonald's (2002-2004).
Cantalupo successfully change the image of fast food restaurants that considered unhealthy by public. In the resistance, it creates new products such as salad, fresh apple slices up to a new low-carb menu.
9. Steve Jobs, Former CEO of Apple (1996-2011).
Jobs contributions in rescuing Apple financial condition are to tidy up product sales distribution channels, opening Apple's official store to enable consumers to find products they offer, cutting unnecessary spending, and make innovations to new products. Since the beginning Jobs became CEO until now, Apple's stock price has increased up to 9000%, 314 million iPods sold, 129 million iPhones sold and 29 million iPad sold.
10. Mickey Drexler, Former CEO of Gap Inc.
Contribution in saving the company from the threat of bankruptcy are discontinue the sale of non-Gap products, such as Levi's jeans that assessed will give the sales impact for Gap products themselves. After that, every Gap store specializing only selling products exclusively. Form of business expansion also done by creating new types of products such as Gap Kids and Old Navy clothing aimed at the needs of children and outdoor.
10 Successfully CEO: Saving Company from Bankruptcy
